The Art of Success: How Murals Transform Businesses and Inspire Customers

Thanks for checking out our Mural ROI Estimator! A Mural can have a significant impact on improving your customer base. Our Estimator was created through intensive research, case studies and years of experience. While it is only an estimate, not a guarantee of results, we truly believe in the incredible marketing power of a Mural. They can incite an emotion, a reaction, even a viral sensation. We put together this document to try to help educate you on the power of a Mural and how it can help your business. 

The Impact of a Mural on Your Business

Murals are more than art—they’re powerful tools to boost your business’s visibility, attract new customers, and enhance your brand. A strategically designed mural can transform your location into a vibrant, unforgettable destination. 

Studies have shown that murals generate up to 42% more attention than traditional billboards, making them an effective way to drive foot traffic to your business. In a survey by the Outdoor Advertising Association of America (OAAA), 64% of consumers said that murals make them more likely to visit a business or area. In addition, a survey of business owners in Philadelphia found that 72% reported that their business had increased after a mural was painted nearby.

Here’s how investing in a custom mural can directly and indirectly benefit your business:

Direct Sources of Customers

Boost Your Social Media Presence

Drive Engagement: Eye-catching murals encourage customers and passersby to take photos and share them on platforms like Instagram, TikTok, and Facebook, generating organic buzz around your business. Murals naturally lend themselves to viral content, particularly when designed with photogenic or interactive elements.

Hashtags and Trends: Unique murals often inspire popular hashtags, creating a snowball effect of visibility as more people share their experiences.

Case in Point: A coffee shop with an interactive mural featuring angel wings saw a 30% increase in social media mentions within three months, transforming its local reputation and drawing visitors from neighboring cities.

Increase Search Visibility

Google Searches: Murals make your location memorable, leading to more searches for your business or phrases like "cafe with mural near me." This increases both online and foot traffic.

Maps Foot Traffic: Geo-tagging your mural on platforms like Google Maps, Yelp, and Instagram helps visitors find your business easily. Murals can even become a landmark for tourists and locals seeking unique spots.

Higher Reviews: Customers impressed by the mural’s ambiance often mention it in reviews, which enhances your overall ratings and credibility online. Positive feedback like this influences potential customers’ decisions.

Indirect Sources of Customers

Enhance Attractiveness and Atmosphere

Stand Out: A mural makes your location visually stunning and unique, helping you stand out from competitors. This aesthetic appeal creates a strong first impression, making your space a memorable destination.

Memorable Branding: A well-designed mural can reflect your business’s values, mission, and creativity. For instance, eco-friendly businesses can commission nature-inspired artwork, while modern tech firms may opt for bold, futuristic designs.

Improved Customer Experience: A vibrant mural creates an inviting environment, encouraging visitors to linger longer, explore more, and spend more.

Drive Community Connection

Cultural Integration: Murals tie your business to the local community, fostering goodwill and establishing your brand as a culturally significant landmark. Customers often appreciate and support businesses that invest in their neighborhoods.

Boost Foot Traffic: Artistic spaces attract locals and tourists, turning your business into a destination for events, photo opportunities, and casual visits. Even customers who initially visit for the mural often end up making purchases.

Collaborative Opportunities: Murals can lead to partnerships with local artists or organizations, amplifying your reach through shared promotion and community events.

Why It Works

Example: Wynwood Walls, Miami: This collection of murals turned a declining industrial area into a thriving hub for art and business. Restaurants, shops, and galleries in the vicinity reported up to a 40% increase in foot traffic after the murals were installed. (Source)

Interactive Murals: Businesses that integrate interactive designs, such as wings, abstract shapes, or "selfie-friendly" scenes, report higher engagement both in-store and online. (Source)

Urban Renewal: Murals have been linked to revitalizing neighborhoods, attracting investors and new customers to previously overlooked areas.

What Sets a Mural Apart

It’s Timeless Marketing: Unlike ads or social campaigns with expiration dates, a mural provides lasting value. It’s always "on" and working to attract attention.

It’s Multi-Purpose: From branding to beautification and social media engagement, murals serve several marketing functions simultaneously.

It’s Personal: Each mural is unique and tailored to the space and the business, creating an authentic connection with the audience.

Get Started Today

A mural isn’t just art—it’s an investment in your business’s future. Let us help you create a mural that drives foot traffic, boosts your online presence, and makes your business a standout destination. Whether you want to increase customer engagement, attract tourists, or beautify your space, we’re here to bring your vision to life.

Want to learn more? Schedule a free consultation today!