The Benefits of Vinyl Murals for Businesses
When you think about murals, you might imagine a hand painted wall in a cozy café or colorful street art in a big city. But did you know that a custom mural can be printed instead of hand-painted? Some might say this takes away the human touch of a hand painted art piece, but they may not realize that a digital design is still hand-drawn and designed by a real artist. Both applications have significant benefits with one being no more superior to the other. Depending on your goals and the type of business model you have, vinyl could make more sense for your project. Let’s explore why vinyl murals could be a game-changer for your business, especially with multiple locations like a franchise or a chain.
Endless Printing Possibilities
One of the biggest plus sides of vinyl murals is their ability to be designed once and printed infinitely. Imagine creating a beautiful, one of a kind design for your business. With vinyl murals, you can recreate that same design over and over again without any loss of quality. This means you can have a consistent look across all locations, giving your brand an instantly recognizable piece of art in many places all at one time.
Perfect for Multiple Locations
For businesses with multiple locations, such as franchises and chain-based companies, vinyl murals make perfect sense. Instead of commissioning different artists in various regions to paint for each site, you can hire one person for one design and use the design everywhere. This also eliminates hiring the wrong candidates for your murals leading to wasted time and money. This consistency eliminates many problems and makes sense from so many angles.
A Marketing tool to Boost Brand Engagement
Murals do more than just “look pretty”—they also increase engagement with your brand. What does that mean.. specifically? It means your customers interacting with your business. This looks like photos, selfies, and social media sharing, leading to popularity, buzz, and association. Ultimately resulting in more sales and and more people knowing about your brand. A mural located outdoors can catch people’s attention and draw them in. It can also uplift their mood, increasing how much they’re likely to spend. Like it or not, art and marketing are deeply connected!
Flexible Ownership Options
When it comes to the usage rights of custom artwork, you’ll usually have options depending on who you work with. In many cases, you can purchase full ownership of the artwork upfront, giving you complete control over its use and replication. There are also other options depending on your goals, your locations and the structure of your business. Don’t let the details of art licensing bog you down. It’s important to know that the right person will have this outlined in a simple way that’s easy for you to understand which will enable you to make an informed decision.
Efficiency and Cost-Effectiveness
Creating a single design for a brand with multiple locations is incredibly efficient. It’s like hitting 10 birds with one stone. You save time because you only need to go through the design process once and printing is much faster than painting. You save money because producing vinyl murals in bulk is more affordable than creating individual pieces of artwork. You make money because each mural increases sales in each location. It’s truly a no-brainer investment.
Quick and Easy Installation
Another benefit of vinyl murals is the speed and ease of installation. Unlike traditional murals, which can take days or even weeks to paint, vinyl murals can be installed quickly. This means less downtime for your business and a faster turnaround time for new locations. One of the biggest problems I see with companies hiring certain muralists, is working with someone inexperienced and then losing money by having to pay for their mistakes. Vinyl murals can completely eliminate that problem.
Conclusion
Vinyl murals offer a number benefits that many people don’t know about. They provide endless design possibilities, are perfect for businesses with multiple locations, eliminate many common issues and can significantly boost brand engagement. With flexible ownership options and powerful marketing potential, vinyl murals are an efficient and cost-effective solution for any business. So, if it makes sense and you’re ready to dive in, consider going vinyl on your next mural project and working with us!